Case Studies, In "Sport" Marketing Book

"Book (Case) Studies, In "Sport" Marketing Book"
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Case Studies
"Profile", . Buy for you and your family this case studies in sport marketing (book), to enjoy its experience today! 'Enterprising, Aggressive, and Demanding. This is, business of sports as we know it today. And although there are numerous specializations in this field, one aspect that can either make or break you is marketing. This textbook will give students an opportunity to apply what they have learned about sport marketing principles and concepts to real-life sport business situations. Each case is geared toward assisting students in attaining a high level of competency.' Author/Editor: Brenda G. Pitts Copyright: 1998 Binding: Cloth Pages: 200 Dr. Brenda G. Pitts is a graduate of, University of Alabama. She is currently with, faculty of sport management at, Florida State University. She teaches undergraduate and graduate courses including Sport Marketing, Sport Administration, and Research in Sport Administration. She has taught Sport Marketing around, world including Hong Kong, Singapore and Malaysia and has been invited to teach in South
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